When it comes to digital ads, everyone wants to go native
Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.
View ArticleMobile now driving 80% of Twitter traffic
Some 80% of Twitter's traffic in the UK is now being driven by mobile, the company has revealed today, significantly more than all other news sites, including BuzzFeed, MailOnline, Ampp3d and UsVsTh3m.
View ArticleAOL and Telegraph lambasted for misunderstood and colonial native ad approach
Andrew Hirsch, chief executive of customer publishing firm John Brown, has launched a stinging attack on the concept of native advertising and believes companies including The Telegraph and AOL cannot...
View ArticleAmerican Express launches film trivia campaign across London's transport network
Londoners are being treated to Vine snippets of film trivia as part of an integrated campaign by American Express to coincide with the BFI London film festival.
View ArticleBuzzfeed appoints Greg Coleman as president
Buzzfeed, the expanding news and entertainment site, has appointed former Huffington Post and Yahoo leader, Greg Coleman, as president.
View ArticleMedia 360: 'Native advertising is more than just a feature in The Guardian'
Native advertising could be a 140-character tweet or an animated gif on Tumblr and should not be seen as just a 1,000-word article in an "august" publication such as The Guardian, according to Yahoo UK...
View ArticleWill Hayward: 'Why 2014 was such a significant year for Buzzfeed'
In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice present of Europe, Will Hayward.
View ArticleBuzzFeed's Will Hayward on native advertising and the future of lists
Will Hayward, vice-president, advertising at BuzzFeed, has given his views on native advertising and the future of listicles.
View ArticleBuzzfeed and Friskies in purrfect harmony for Super Bowl viral
Social video experts Be On review the latest viral by BuzzFeed and Friskies.
View ArticleWatch: Behind the scenes of Squawka's success
If football data site Squawka were a Venn diagram, it would fall slap bang in the middle of The Guardian, Sky Sports, Vice and BuzzFeed. That's according to co-founder and chief executive Sanjit Atwal....
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